Snacks & Candy

Snyder’s Launches Beer Cheese Pretzel Pieces

Oktoberfest-themed snack available for limited time
Snyderfest Beer Cheese Pretzel Pieces
Photograph courtesy of Snyder's

HANOVER, Pa. — Snyder’s of Hanover, a Campbell’s brand, is launching its limited-time Snyderfest Beer Cheese Pretzel Pieces in celebration of Oktoberfest this fall.

“At Snyder’s of Hanover, we believe the best way to Oktoberfest is to ‘prost’ with pretzels,” said Janda Lukin, chief marketing officer at Campbell Snacks. “That’s why we’re proud to announce our first-ever Snyderfest Beer Cheese Pretzel Pieces, the ultimate Oktoberfest pretzels.”

Available now, the new limited-edition Snyderfest Beer Cheese Pretzel Pieces are made with “hoppy goodness” and rich and creamy beer cheese flavor, according to the Hanover, Pa.-based company. Fans can find these pretzel pieces at retailers nationwide, including convenience stores, for suggested retail price (SRP) of $4.79 per 10-ounce bag.

Snyder’s randomly selected five winners of a leather lederhosen that features a tap and keg. It is engineered to dispense the new Snyderfest Beer Cheese Pretzel Pieces.

Camden, N.J.-based Campbell Soup produces foods and meals, such as soup and sauces, snacks and healthy beverages. Its brand portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden Fresh Gourmet, Pacific Foods, Snyder’s of Hanover, Lance, Kettle, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Late July and others.

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