SANTA MONICA, Calif. — Sour Patch Kids and Trident Vibes have partnered with Activision Publishing Inc. to offer unique content for Crash Team Racing Nitro-Fueled.
The Mondelez International brands will have codes on specially marked packages with the game's protagonist, Crash Bandicoot, on them that will let players unlock one of four in-game items. A code allows players to deck out their in-game carts with a new style or create a new kart from scratch if all four items are unlocked.
“Sour Patch Kids, Trident Vibes and Crash Bandicoot are fun-loving brands, which make them a natural fit,” said Michelle Fonseca, vice president of product and marketing for Activision. “This partnership illustrates how beloved the Crash Team Racing Nitro-Fueled game has become since its launch in June, and we’re excited for fans to start racing with the cool items available through this promotion.”
Gamers can redeem codes starting Aug. 30. A Crash Team Racing Nitro-Fueled game and a Crash Bandicoot account are required to redeem codes.
Activision in June launched the Crash Team Racing Nitro-Fueled game, which is a remake of the Crash Team Racing Game. In the game, competitors race to save the planet from destruction with a variety of Crash Bandicoot series characters.
Santa Monica, Calif.-based Activision is a global producer and publisher of interactive entertainment.
Deerfield, Ill.-based Mondelez is one of the world’s largest snack companies, with 2018 revenues of about $26 billion. In addition to Sour Patch Kids and Trident, its brands include Oreo, belVita, Cadbury Dairy Milk, Milka and Toblerone.