Snacks & Candy

These New Flavors Put the 'Pop' in Pop-Tarts

Toaster pastry brand goes to the beverage cooler for inspiration

BATTLE CREEK, Mich. -- Pop-Tarts has popped out two new soda-inspired flavors. Kellogg's Pop Tarts A&W Root Beer Orange Crush

The toaster pastry brand is introducing its first varieties mashed up with A&W Root Beer and Crush Orange soda flavors.

"We're always trying to surprise our fans with flavors they'll love," said Angela Gusse, director of marketing for Pop-Tarts. "Pop-Tarts and soda pop is a fun, new flavor combination—the Frosted A&W Root Beer and Frosted Crush Orange varieties are so different from our fruity and dessert-type tarts, and this is our first beverage-inspired flavor."

Available at many retailers nationwide in May 2016, new Pop-Tarts Frosted A&W Root Beer offers root beer-flavored filling wrapped inside a golden crust, topped with sweet white frosting and brown, red and orange "crunchlets." Pop-Tarts Frosted Crush Orange contains citrus-flavored filling with sweet white frosting and orange string icing.

The company has not announced the availability of these new flavors in convenience stores.

A&W and Orange Crush are brands of Dr Pepper Snapple Group, Plano, Texas. DPSG is a leading producer of flavored beverages in North America and the Caribbean, with more than 50 brands. In addition to its flagship Dr Pepper and Snapple brands, its portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.

Kellogg Co. brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more. With 2015 sales of $13.5 billion and more than 1,600 foods, Battle Creek, Mich.-based Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.


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