These Super Bowl ads feature products sold at convenience stores

The Super Bowl is this Sunday, and big-name brands once again will be vying for the spotlight during commercials for the game between the Seattle Seahawks and New England Patriots.

Savory snack food sales surged to $742 million during Super Bowl Week 2025, according to new Chicago-based Circana data commissioned by SNAC International, an international trade association for the snack industry representing more than 200 companies worldwide. To put this in perspective, that figure accounts for more than half of the $1.3 billion in total snack sales for the week. SNAC is based in Arlington, Virginia.

Click through to find out more about what some companies are doing this year…

Bud Light, owned by St. Louis-based Anheuser-Busch, is returning to the Super Bowl by reuniting longtime friends of the brand, Post Malone, Shane Gillis and Peyton Manning (pictured left), for the second year in a row, and unveiling a new star-studded campaign leading up to the contest.

Nerds is returning to the Super Bowl for the third year in a row with a commercial featuring radio and television talk show host Andy Cohen. Cohen is at a vibrant party with Nerds characters when he receives many calls from his “taste bud.” Viewers finally catch a glimpse of the mystery caller, leaving fans wondering what “juicy news” is on its way. Nerds is owned by the Ferrara Candy Co., Chicago.

Pringles is back for its ninth consecutive Super Bowl appearance, using its slogan “Once You Pop, The Pop Don’t Stop” with pop star Sabrina Carpenter. Pringles is owned by McLean, Virginia-based Mars Inc.

Skittles, meanwhile, is taking its commercial off-screen and into the real world, with Elijah Wood surprising one fan with a live, candy-filled Super Bowl moment delivered to their home. This winner will get a live Skittles commercial performed at their front door. The ad, which will stream during the game, is in partnership with Gopuff. Skittles is owned by McLean, Virginia-based Mars Inc.

Ritz crackers is returning for the second year in a row and taking viewers to Ritz Island. Following last year’s Super Bowl debut that introduced the Ritz Salty Club, the spot this year stars Jon Hamm, Bowen Yang and Scarlett Johansson, “whose chemistry brings Ritz Island to life, from a treehouse debate to a beach party,” Ritz said. Ritz is owned by Mondelez International, Chicago.

Michelob Ultra’s ad combines the Super Bowl and the Olympic Winter Games. Titled “The Ultra Instructor,” it brings together actors Kurt Russell and Lewis Pullman (pictured) alongside Olympic gold medalist Chloe Kim and Olympian and NHL champion T.J. Oshie. Michelob Ultra is owned by St. Louis-based Anheuser-Busch.

For the second consecutive year, Lay’s is airing a commercial, “returning to where it all begins for every Lay’s potato chip: the farm,” the company said. One of the stars of the ad, and the main ingredient in every bag of Lay’s, shoots out of a field, held in the palm of a hand. “Whose hand?” Lays asked. “You’ll just have to keep your eyes peeled for the full ad leading up to the Super Bowl.” Like last year's Super Bowl ad, “The Little Farmer," Lay’s said it is “continuing to shine a light on their commitment to celebrate the real, farm-grown potatoes that make America’s favorite potato chip.” Lays is owned by Plano, Texas-based Frito-Lay.