DEERFIELD, Ill. — Trident Gum, a Mondelez International brand, has launched Sour Patch Kids gum in three flavors. Redberry and Blue Raspberry are available at stores nationwide and, Watermelon is only available at Walmart.
Trident Vibes featuring Sour Patch Kids gum is a new sugarless chewing gum that features a crunchy, candy-like outer shell that transforms into a smooth, sour then sweet chew, according to the Deerfield, Ill.-based company.
Trident is partnering with R&B singer, Chlöe, for a TikTok Challenge, #ChewTheVibes. Gum and music fans can join the challenge by posting Chlöe’s Trident Vibes song on TikTok as they mimic her choreography and chew to the beat. To enter the contest, fans can post their own versions of the choreography on TikTok from Sept. 13-19.
Winners will be notified on or around Oct. 10, and prizes will include cash and headphones signed by Chlöe. Some #ChewTheVibes Challenge videos will be featured on the Trident Gum TikTok account.
Deerfield, Ill.-based Mondelez is a global snacking company operating in 150 countries. The company manufactures biscuits, chocolate, gum, candy and powdered beverages; its brands include Oreo, Ritz and Chips Ahoy! biscuits, Nilla wafers, Wheat Thins, and Premium crackers.
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