Snacks & Candy

Trident Rolls Out New Sour Patch Kids Gum Flavors

Redberry, Blue Raspberry available nationwide
Trident Vibes
Photograph courtesy of Mondelez

DEERFIELD, Ill. — Trident Gum, a Mondelez International brand, has launched Sour Patch Kids gum in three flavors. Redberry and Blue Raspberry are available at stores nationwide and, Watermelon is only available at Walmart.

Trident Vibes featuring Sour Patch Kids gum is a new sugarless chewing gum that features a crunchy, candy-like outer shell that transforms into a smooth, sour then sweet chew, according to the Deerfield, Ill.-based company.

Trident is partnering with R&B singer, Chlöe, for a TikTok Challenge, #ChewTheVibes. Gum and music fans can join the challenge by posting Chlöe’s Trident Vibes song on TikTok as they mimic her choreography and chew to the beat. To enter the contest, fans can post their own versions of the choreography on TikTok from Sept. 13-19.

Winners will be notified on or around Oct. 10, and prizes will include cash and headphones signed by Chlöe. Some #ChewTheVibes Challenge videos will be featured on the Trident Gum TikTok account.

Deerfield, Ill.-based Mondelez is a global snacking company operating in 150 countries. The company manufactures biscuits, chocolate, gum, candy and powdered beverages; its brands include Oreo, Ritz and Chips Ahoy! biscuits, Nilla wafers, Wheat Thins, and Premium crackers.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

General Merchandise/HBC

Theme of This Year’s Kwik Trip Holiday Sweater: Glazers

Matching beanie also among seasonal merchandise from convenience-store chain

Company News

2023 Retail Leader of the Year: Forging Her Own Path

Morhous leads RaceTrac into the next generation of convenience retail


Tobacco Plus Forum: How to Keep Up in a Changing Environment

Category managers, industry experts share insights at annual meeting


More from our partners