NEWARK, N.J. — Twix, a Mars brand, revealed its new candy flavor, Twix Cookie Dough. The brand gave out samples in celebration of National Cookie Dough Day in June, and it will be available nationwide in December.
“Twix Cookie Dough is the perfect mashup of two fan favorites—our classic Twix bar and the nostalgic flavors of cookie dough—all wrapped into one,” said Michelle Deignan, senior brand director at Mars Wrigley. “We're looking forward to making superfans happy with an exclusive first taste now, in celebration of National Cookie Dough Day, and then to sharing Twix Cookie Dough with all fans when it hits shelves later this year.”
Sizes include single 1.36-ounce bars, a 2.72-ounce share size and a 9.7-ounce stand up pouch with mini candies.
Mars Wrigley is a division of Mars Inc., Newark, N.J. With $40 billion in annual sales, Mars Inc. produces candy brands such as Snickers, Dove, Extra, M&M’s, Milky Way, Twix and more.
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