SPRINGDALE, Ark -- Tyson Foods' Tyson Innovation Lab has unveiled its newest snack, one that aims to fight food waste around the world. The new brand, Yappah Chicken Crisps, is inspired by "yappa," a tradition in the Andes of South America that refers to the “little something extra” a merchant gives to a customer to ensure nothing is wasted. Yappah will launch in November in New York through online retailer Jet.com. It will expand to more retailers in New York and Chicago early next year for a suggested retail price of $2.99.
Yappah Chicken Crisps come in four flavors: Chicken Carrot-Curry, Chicken Celery-Mojo, Chicken IPA White Cheddar and Chicken-Shandy Beer. Its main ingredients include antibiotic-free white meat chicken, tapioca flour, rescued vegetable puree—a common addition to juices—and rescued spent malted barley, a byproduct of the beer brewing process. Tyson sources the vegetable puree and barley near their expiration dates, preventing them from winding up in landfills. Yappah Chicken Crisps are also packaged in recyclable aluminum cans.
“The Yappah brand mission is unique, important and far-reaching,” said
Yappah is also partnering with the Greater Chicago Food Depository, a nonprofit that fights hunger relief, to raise awareness and funds for this cause in the Chicagoland area.
Yappah arrives at a period of innovation for sustainable products. Earlier this month, Chicago-based market research firm Nielsen compared the performance of sustainability claims in the U.S. across various categories to understand consumers’ sentiments toward sustainability. The results were staggering: Dollar sales of items with sustainability claims grew twice as fast as the weighted average dollar growth of the items without sustainability claims.
“Sustainability is no longer a niche play,” Nielsen said. “Your bottom line and brand growth depend on it.”
The Tyson Innovation Lab is a division of Springdale, Ark.-based Tyson Foods Inc. It works to design and launch a product onto the market within six months—about 80% faster than Tyson’s traditional approach, the company said.
Tyson Foods produces, markets and exports chicken, beef and pork. Its brands include Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells and State Fair. The company was founded in 1935.
Photograph courtesy of Tyson Innovation Lab
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