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Snacks & Candy

Ultimate Sales Expands to Snacks, Candy and Beverages

Part of initiative to become a one-stop shop for all c-store categories, the company says
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SAVANNAH, Ga. -- Ultimate Sales, a sales and marketing agency for the convenience-store industry, has expanded its services beyond foodservice by hiring team members to work in the candy, snack and packaged beverage sectors. This is part of the company’s initiative to become a one-stop shop for all c-store categories, it said.

“The broker business is built on long-standing relationships and trust that has been cultivated over many years,” said Wes Stone, owner and founder of Ultimate Sales. “And frankly, succession planning is lacking in the world of sales agencies so that when people retire or leave, that trust evaporates. Instead, at Ultimate Sales our mission is to reinvest in our future by hiring seasoned professionals with deep skill, knowledge and experience that will further strengthen and grow our business. Ultimate’s strength has always been, and will continue to be, hiring experts with excellent relationships.”

The new team members include Vice President of Sales East Jeff Garlow, who previously worked for Acosta brands, and Vice President of Sales West Tyler Coates, who previously spent 11 years with Tyson Foods and was the 7-Eleven team lead. Karyn Vaughn, former CFO of Ultimate Sales, will become the new CEO.

Founded in 1993, Savannah, Ga.-based Ultimate Sales began as a foodservice and marketing company for various c-store retailers, distributors and manufacturers. The company’s c-store clients include Circle K, Shell, BP, 7-Eleven, Sheetz, Speedway and Kwik Trip.

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