Snacks & Candy

Wenzel’s Farm Expands Flavor Offerings at Kwik Trip

Meat snack company also celebrates its 75th anniversary
Kwik Trip, Wenzel's Farms
Logos/ Kwik Trip, Wenzel's Farm

Wenzel’s Farm, Marshfield, Wisconsin, is now offering five more Snack Stick flavors to Kwik Trip and Kwik Star locations across Minnesota, Wisconsin, Iowa and Michigan. In addition to Beef, Beef with Cheddar and Teriyaki, Kwik Trip and Kwik Star locations will now offer Dill Pickle, Mango Habanero, Jalapeno Cheddar, Honey Ham and Beef with Pepperjack. Not all flavors are available at all Kwik Trip and Kwik Star locations.

“Wenzel’s is honored to partner with Kwik Trip, voted the No. 1 convenience store in America for the fourth consecutive year [by USA Today readers],” said Mark Vieth, president of Wenzel’s. “It is quite exciting to have such a great retail partner like Kwik Trip adding five additional flavors of our Snack Sticks to their shelves.”

Wenzel’s Farm is also celebrating its 75th anniversary in August with a full day of events planned.

“With our 75th Anniversary, we wanted to thank our employees and community for all of their support of the years,” said Vieth. “As a company we couldn’t be more excited and honored to celebrate this incredible milestone.”

The 75th anniversary celebration will take place on August 19th in Marshfield, Wisconsin, at Wenzel’s Park. The day will kick off at noon and will be filled with family friendly games and activities and record-breaking events. Attendees are invited to watch and participate in a karaoke competition and enjoy a free concert by nationally acclaimed and chart-topping sibling duo, Jocelyn and Chris.

Over the past 75 years, Wenzel’s Farm has grown from a local meat shop to a national brand available in more than 8,000 retail locations. Still based on the original farmstead, the company has continued to grow to meet the demand for their naturally hardwood smoked snack sticks and meat snacks. Most recently, the company added an additional 8,000 square feet to the facility in 2022. In that same year, it won CSP’s 2022 Retailer’s Choice Best New Products award in the Meat Snack category with its Smoked BBQ and Sweet and Spicy Beef Jerky, among other industry awards.

Wenzel’s Farm offers 14 snack stick varieties and five varieties of jerky, all of which are crafted in small batches using premium cuts of meat, seasoned and naturally hard wood smoked. Wenzel’s Farm has been producing Wisconsin meat products from family recipes since 1949. 

Kwik Trip is one of the biggest independently held c-store chains in the country. It serves customers in Illinois, Iowa, Minnesota and Wisconsin—and soon South Dakota—under the Kwik Trip and Kwik Star banners. It produces more than 80% of the products sold in its stores, supplied by its own bakery, commissary, dairy and distribution center.

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