NEW YORK – Convenience retailers can finally organize their freezers with ice cream brands they know consumers trust.
Brand Keys, a New York-based research consultancy, has revealed its 2019 Customer Loyalty Engagement Index, a list of brands in 90 categories that consumers dedicate their loyalty to. Among the categories is ice cream, which provides retailers the opportunity to bolster their frozen-treat offerings by offering the brands consumers trust the most.
“Trust has become the connective tissue between brands and loyalty,” said Robert Passikoff, founder and president of Brand Keys. “Expectations for trust are up across all product/service categories and brands an average of [more than] 250% year over year.”
Here are the five most trustworthy ice cream brands in 2019, according to Brand Keys …