Snacks & Candy

Which Lay's Flavors Will Stay, Which Will Go?

Here's what consumers decided in the first Flavor Swap campaign

PLANO, Texas -- For the Flavor Swap promotion, the Lay's potato-chip brand asked Americans for the first time to help decide which Lay's flavors should stay and which flavors should go.

Frito-Lay's Flavor Swap Chips Snacks

After receiving millions of consumer votes, Lay's fans picked Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue and Lay's Kettle Cooked Sea Salt & Cracked Pepper to stay.

"We heard our fans loud and clear, and we are keeping the classic flavors around for them to enjoy," said Jeannie Cho, vice president of marketing for Frito-Lay North America, Plano, Texas. "From 'Do Us a Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."

Four new Lay's flavors designed to reflect America's changing palette--Lay's Fiery Roasted Habanero, Lay's Smoked Gouda & Chive, Lay's Korean Barbecue and Lay's Kettle Cooked Olive Oil & Herbs--competed against four classic flavors--Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper--for a coveted spot in the Lay's potato-chip lineup.

From Feb. 21 through March 8, Lay's invited consumers to visit to vote for their favorite flavor in each of the four Flavor Swap matchups.

Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo Inc., Purchase, N.Y.

PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

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