BOULDER, Colo. — Is Wilde Brands bringing protein to the chip snack segment or crunch to meat snacks? The answer is both.
The snack maker is launching its new line of Pork Chips, a protein chip made from 100% premium pork meat.
Far from a pork rind, this new offering to the protein-based snack category has a thin, crispy texture and 10 grams of protein per serving. The meat chips come in four flavors:
- Golden Mustard BBQ: the Carolina tang of barbecue pork flavor with a mustard zing.
- Sweet Chipotle: a balance of smoky heat mixed with sweetness.
- Black Pepper Bacon: peppery bacon in a thin and crispy chip.
- Chili Lime Verde: spicy Chili Verde with just a hint of lime.
The new offers are just right for a “protein-based snack set,” according to Jason Wright, who founded Wilde Brands with the 2019 launch of Chicken Chips. “This strategy has proven very effective, and large chains like Kroger and Sprouts are now developing their own protein-based sets,” he said. “This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”
The new Pork Chips ($4.99 SRP) will be available nationwide at Whole Foods and wildebrands.com in March 2021 and at Sprouts in April 2021. The Boulder, Colo.-based company is also pursuing the convenience-store channel.