WEST DES MOINES, Iowa -- Convenience-store retailerYesway has unveiled its newest private-label products, Yesway Candy and Yesway Baked Goods, both of which are available in Yesway stores nationwide.
Yesway Candy features loose-bag candies such as Mini Sour Gummi Worms and Gummi Bears, while Yesway Baked Goods includes Powdered Donut Holes, Blueberry Muffins and fried pies. Both categories arrive with eight to 10 SKUs and several trial offers for single and combo deals, such as two for $2.
This follows the brand’s first private-label launch, Yesway Water, which arrived in June 2018. Yesway looks to bolster its private-label line in early 2019 with salty snack chips, meat snacks, nuts and trail mix offerings.
“The response to our private-label brand from our customers is terrific,” said Darrin Samaha, vice president and brand manager of Yesway. “The Yesway products are a tremendous hit with our customers. In Texas for example, our fried pies are flying off the shelves and we are working as quickly as possible to get more of them in stores to keep up with demand.”
The launch also provides Yesway’s loyalty members with higher earning velocity on rewards items, digital sampling, private-label clubs and double points.
"Yesway’s private-label products match or exceed national brand quality products but at a much more compelling value,” said Derek Gaskins, senior vice president of merchandising and procurement for Yesway. “In early 2019, our customers can look forward to continued growth and evolution in our private-label offers as well as the Yesway Rewards Program. We view both as engines for our brand development and are excited about continuing to use both to drive customer engagement.”
BW Gas & Convenience, doing business as Yesway, is based in West Des Moines, Iowa. With 80 stores throughout nine U.S. states, the chain ranked No. 78 on CSP’s 2018 Top 202 list of c-stores by number of company-owned retail locations.
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