Snacks & Candy

Yowie Launches LTO Flashback

Brings back early line of candy surprises
Yowie Group

NEW YORK — Yowie Group, a confectionery company that combines sweet treats with an educational and fun toy, is bringing back the original surprise-inside animals from the earliest editions if its chocolates.

For a limited time, Yowie’s Blast From the Past campaign will include animals from its earliest collectible series in its chocolate eggs, giving newer Yowie collectors the opportunity to collect series they thought would never be available again. The campaign also gives older Yowie collectors the opportunity to complete their collections.

Yowie products are available at most major grocery and drugs stores, as well as a variety of convenience-store chains, including Casey’s General Stores, Circle K, Speedway and Love’s Travel Stops.

“We are excited to bring back some of the earlier collector series of endangered animals to old and new Yowie fans alike. This campaign is so inspiring because each of our series bring families together, and we look forward to giving new Yowie fans the opportunity to explore some of our original series," said Mark Schuessler, global CEO at Yowie Group, New York. “This also allows our long-standing fans to reminisce on where we started. It’s a full-circle moment, and we are looking forward to it.”

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