Technomic’s Q2 2017 Convenience Store Consumer MarketBrief revealed that 68% of c-store consumers purchase dispensed tea at least once a month. For cold tea, these consumers prefer green tea (42%) and call it one of their top five preferred flavors.
QuikTrip uses green tea as a platform to layer on tropical tastes. Its Pineapple Papaya Green Tea adds sweet and fruity island-inspired profiles to green tea, which has long held a strong association with health and wellness among beverage consumers.