10 SECRETS OF CRAVEABLE
A craving is one of the biggest opportunities for a convenience-store retailer to bring in customers. To find out which c-stores are activating salivary glands, CSP explored how consumers rate the craveability of 10 leading c-store brands’ foodservice programs using Technomic’s Consumer Brand Metrics, which tracks foodservice customer experience across 27 leading convenience retailers as well as restaurants. Recent visitors to a specific brand were asked to rate the chain based on the statement “craveable items I can only get at this convenience store,” using a five-box scale. Top-two box scores (good/very good) are used to generate the results shown in this story.
Read on to check out the nature of cravings and how 10 chains are winning consumers’ taste buds.