Wawa hasn’t shied away from business initiatives within the past year. In May 2017, the Wawa, Pa.-based company launched mobile-ordering capabilities to its rewards members. Then, in June, it brought antibiotic-free chicken to its menu and in January 2018, announced it will deliver prepared foods in New Jersey through its partnership with mobile food-ordering company Grubhub. Once inside, consumers can find Wawa’s Built-to-Order offerings—such as breakfast burritos and Cheesesteak Shortis, available via touchscreens—and its Ready-to-Go selections—including breakfast sandwiches and stuffed pretzels, placed within the stores.
But it is not just the chain’s famous hoagies that have consumers drooling. The brand is also winning over coffee consumers. In January, the c-store chain launched Wawa Reserve, featuring limited-time blends from beans that make up just 3% of the world's coffee. One consumer who dubs Wawa’s hazelnut coffee blend to be craveable praised the store for its consistency and well-prepared coffee and sandwiches.