Winning the War For Convenience
In a retail age in which disruptors are diluting the convenience shopping occasion with one-click ordering and home delivery, traditional retailers are pausing to ask: Who are we? Who do we need to become? When it comes to convenience today and in the future, can we deliver?
A craving is one of the biggest opportunities for a convenience-store retailer to bring in customers. To find out which c-stores are activating salivary glands, CSP explored how consumers rate the craveability of 10 leading c-store brands’ foodservice programs using Technomic’s Consumer Brand Metrics, which tracks foodservice customer experience across 27 leading convenience retailers as well as restaurants.
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