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Fuels

Consumer Demand For E15 Growing

With consumer interest in biofuels on the rise, sales of E15 fuel have flourished in the past year.

Fuels

E15’s Footprint Expands—What’s Next?

The market share for E15 fuel continues to expand, and some say it’s only a matter of time until critical mass is reached toward even wider scale adoption.

American drivers have surpassed 2 billion miles on E15. It’s a mile marker the product has sailed by quickly after a much longer haul to the first billion mark.

“Customers are happy with higher octane and retailers are happy because their margins are significantly better with E15,” says Steve Walk, chief operating officer of Protec Fuel.

The third annual “Pink Out” promotion for Minnoco is underway.

When E15 fuel entered the market in 2010, it was approved for use in vehicles 2001 and newer. Now, 2001 and newer vehicles represent about 90% of cars on the road.

Retailer looks to offer choice to customers

E15 has been gaining popularity since its introduction, and one chain in particular has noticed a considerable uptick in customer interest.

American consumers have helped E15—a fuel containing 15% ethanol and 85% gasoline—reach a significant milestone.

E15 is a federally approved fuel that contains 15% ethanol and 85% gasoline and is approved for 2001 and newer vehicles, which is equivalent to 9 out of 10 cars on the road today.

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