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Consumer Insights Inspire Occasion Innovation Through Packaging
There is no denying that consumers are spending more time at home since the start of the pandemic. New patterns of eating and snacking at home have taken hold. This creates an opportunity to exercise ...
Snacking Drives Trips at C-Store
Over the past 24-months, retailers have lived with the axiom that “uncertainty is the only certainty that there is.” And while the global pandemic has accelerated a number of shopping behaviors, the t...
As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.
As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.
The global pandemic has accelerated a number of shopping behaviors, but the truth is that consumers have been changing they way they shop for much longer. Digital tools are making purchasing from home, or on-the-go easier, and increasing “mission-based” shopping. But, even though consumers are changing how they are shopping, snacking continues to make c-stores a destination for consumers.
More than ever, consumers are choosing snacks based as much on when they eat them and the job they do, rather than simply choosing a go-to brand or flavor. Offering snacking options by time of day has become an important part of any snacking portfolio. Satisfying these new occasions requires retailers to choose between offering more brands and more options or relying on power brands to offer innovative snacking options that meet a variety of needs.