FROM OUR PARTNER
The Hershey Company
Planning for Unplanned Purchases
From a trip mission perspective, chocolate candy remained the top unplanned category within c-store, with instant consumables leading the way as shoppers looked to confection to treat themselves or find comfort.
Bringing Innovation to the Mid-Morning Occasion
Despite reduced innovation, bakery snacks continue expanding at the expense of ready-to-eat yogurt and cold cereal, as the growth favors snacks with little to no prep and portability.