FROM OUR PARTNER
The Hershey Company
Working with Distributors: A Blueprint for Success
Q&A with Brandon Mayer, Senior Director of National Convenience Sales, The Hershey Company
A Winning Strategy for Convenience Store Foodservice
Q&A with Herb Ring, Director, National Foodservice Sales--The Hershey Company
As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.
As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.
The global pandemic has accelerated a number of shopping behaviors, but the truth is that consumers have been changing they way they shop for much longer. Digital tools are making purchasing from home, or on-the-go easier, and increasing “mission-based” shopping. But, even though consumers are changing how they are shopping, snacking continues to make c-stores a destination for consumers.