BrandInsight
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The Hershey Company

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Snacks & Candy

Working with Distributors: A Blueprint for Success

Q&A with Brandon Mayer, Senior Director of National Convenience Sales, The Hershey Company

Foodservice

A Winning Strategy for Convenience Store Foodservice

Q&A with Herb Ring, Director, National Foodservice Sales--The Hershey Company

The latest insights from The Hershey Company's Director of Category Management, U.S. Convenience

As today’s consumers tend to focus on planned purchases when shopping the convenience store, finding a go-to retailer they trust to offer the products they need is a high priority.

There is no denying that consumers are spending more time at home since the start of the pandemic. New patterns of eating and snacking at home have taken hold. This creates an opportunity to exercise ...

Over the past 24-months, retailers have lived with the axiom that “uncertainty is the only certainty that there is.” And while the global pandemic has accelerated a number of shopping behaviors, the t...

As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.

As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.

The global pandemic has accelerated a number of shopping behaviors, but the truth is that consumers have been changing they way they shop for much longer. Digital tools are making purchasing from home, or on-the-go easier, and increasing “mission-based” shopping.  But, even though consumers are changing how they are shopping, snacking continues to make c-stores a destination for consumers.

From a trip mission perspective, chocolate candy remained the top unplanned category within c-store, with instant consumables leading the way as shoppers looked to confection to treat themselves or find comfort.

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