The Hershey Company
The Value of Bundling in 2025 for C-Stores
As shoppers increasingly turn to C-stores for quick meals and snacks, bundling – pairing food and beverage items into value-driven combos – is shaping the future of the category by driving traffic and strengthening customer loyalty.
Evolving the Sweets Aisle: How Consumer-First Innovation Is Reshaping Non-Chocolate Confections
For decades, chocolate dominated the confectionery category. But over the past 20 years a quiet shift has been underway: non-chocolate candy, such as gummies, hard candies, and ropes, has been on the ...