BrandInsight
FROM OUR PARTNER

The Hershey Company

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Snacks & Candy

Planning for Unplanned Purchases

From a trip mission perspective, chocolate candy remained the top unplanned category within c-store, with instant consumables leading the way as shoppers looked to confection to treat themselves or find comfort.

Snacks & Candy

Bringing Innovation to the Mid-Morning Occasion

Despite reduced innovation, bakery snacks continue expanding at the expense of ready-to-eat yogurt and cold cereal, as the growth favors snacks with little to no prep and portability.

Despite reduced innovation, bakery snacks are expanding at the expense of ready to eat yogurt and cold cereal, as the growth favors snacks with little to no prep and portability.

How can retailers appeal to consumers who want snacks, but may be looking for healthier alternatives?

More than just a meal replacement or a bridge between larger meals, afternoon snacks are increasingly being asked to perform the dual task of satisfying both the desire for an indulgent treat and creating a feeling of satiation.

New REESE’S Snack Cakes are the first-of-its kind mid-morning cake treat.

KIT KAT® DUOS MOCHA + CHOCOLATE is that delicious combo of mocha coffee flavor and chocolate

When retailers partner with manufacturers to understand the total retail experience, they can unlock growth for their stores.

Investing in technology and being digitally savvy is more important today than ever before, especially when it comes to communicating with c-store retailers of all sizes.