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BrandInsight
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The Hershey Company

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Snacks & Candy

Merchandising Snacking Occasions

How to maximize all-day snacking occassions to grow profits.

Snacks & Candy

Optimizing the Self-Checkout Experience

Self-checkout terminals inside convenience stores can enhance the customer experience, especially when merchandised effectively. Nicole Capes, Senior Manager of Retail Experience at The Hershey Compan...

Snacks & Candy

Working with Distributors: A Blueprint for Success

Q&A with Brandon Mayer, Senior Director of National Convenience Sales, The Hershey Company

Foodservice

A Winning Strategy for Convenience Store Foodservice

Q&A with Herb Ring, Director, National Foodservice Sales--The Hershey Company

Snacks & Candy

A Closer Look at the Current Convenience Store Landscape

The latest insights from The Hershey Company's Director of Category Management, U.S. Convenience

Snacks & Candy

Creating Engagement is Key to Bigger Baskets

As today’s consumers tend to focus on planned purchases when shopping the convenience store, finding a go-to retailer they trust to offer the products they need is a high priority.

Snacks & Candy

Consumer Insights Inspire Occasion Innovation Through Packaging

There is no denying that consumers are spending more time at home since the start of the pandemic. New patterns of eating and snacking at home have taken hold. This creates an opportunity to exercise ...

Snacks & Candy

Snacking Drives Trips at C-Store

Over the past 24-months, retailers have lived with the axiom that “uncertainty is the only certainty that there is.” And while the global pandemic has accelerated a number of shopping behaviors, the t...

Snacks & Candy

Creating Engagement is Key to Bigger Baskets

As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.

Snacks & Candy

Creating Engagement is Key to Bigger Baskets

As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.

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