FROM OUR PARTNER
The Hershey Company
Snacking Drives Trips at C-Store
The global pandemic has accelerated a number of shopping behaviors, but the truth is that consumers have been changing they way they shop for much longer. Digital tools are making purchasing from home, or on-the-go easier, and increasing “mission-based” shopping. But, even though consumers are changing how they are shopping, snacking continues to make c-stores a destination for consumers.
Planning for Unplanned Purchases
From a trip mission perspective, chocolate candy remained the top unplanned category within c-store, with instant consumables leading the way as shoppers looked to confection to treat themselves or find comfort.
More than ever, consumers are choosing snacks based as much on when they eat them and the job they do, rather than simply choosing a go-to brand or flavor. Offering snacking options by time of day has become an important part of any snacking portfolio. Satisfying these new occasions requires retailers to choose between offering more brands and more options or relying on power brands to offer innovative snacking options that meet a variety of needs.