FROM OUR PARTNER
The Hershey Company
Creating Engagement is Key to Bigger Baskets
As shopping continues to become more “mission-based” – how do retailers capture the profitability of unplanned purchases? The key to unlocking the growth from unplanned purchases comes from continuous listening and engaging with shoppers, understanding their path to purchase and engaging them at different moments throughout their journey.
Snacking Drives Trips at C-Store
The global pandemic has accelerated a number of shopping behaviors, but the truth is that consumers have been changing they way they shop for much longer. Digital tools are making purchasing from home, or on-the-go easier, and increasing “mission-based” shopping. But, even though consumers are changing how they are shopping, snacking continues to make c-stores a destination for consumers.
More than ever, consumers are choosing snacks based as much on when they eat them and the job they do, rather than simply choosing a go-to brand or flavor. Offering snacking options by time of day has become an important part of any snacking portfolio. Satisfying these new occasions requires retailers to choose between offering more brands and more options or relying on power brands to offer innovative snacking options that meet a variety of needs.