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Keurig Dr Pepper

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Beverages

Something’s Brewing in RTD Beverages

Coffee is poised to bring growth to cold-vault sales.

Beverages

Shifting Consumption Patterns and Considerations for the Cold Vault

The importance of the in-between meal beverage occasion is rising.

These days, a new category’s worth of products is born every year.

Dr Pepper Snapple Group’s recent custom study of over 435,000 c-store trips provided strong insights to help optimize the incrementality of this valuable c-store real estate.

While most c-store category managers likely take local and regional preferences into consideration, in the hectic process of creating planograms, it is a step that can be overlooked.

Did you know that the variety of beverages you carry could be the factor that brings customers to your store instead of the store across the street?

With millennials aging, and the face of America ever-changing, we are beginning to see clear delineations within the younger consumers that are so key for c-stores.

Welcoming innovation, resetting the cooler and other ideas to drive beverage-customer traffic

How to successfully engage this increasingly influential shopper

Dissecting the shopper mindset to maximize beverage sales