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4 Reasons to Update Your Reward Program

Reward programs need to be updated and refreshed from time to time to match a retailer’s current strategic focus.


3 Ways to Target Low-Frequency Customers

The greatest revenue-generating potential a loyalty program can tap into is from a brand’s segment of customers who visit sometimes, but not always.

Club programs are a staple in the convenience-store industry-and its easy to see why.

The reasons behind having a reward program may be the same among all convenience stores, but not all reward programs are created equally

With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers.

Beyond simple segmentation, creating segments of like-minded lifestyles helps brands further deliver relevance and convenience to its customers.

Three elements that appeal to this young-adult demographic

How to engage with customers to build their interest and enlist new members

Steps to help drive more traffic from the pump through the front door

How a relaunch or reinvention can reinvigorate your brand

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