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Convert More Fuel Visits into Store Visits

With individual contact information coupled with a history of purchase behavior, retailers today are equipped with the intelligence they need to persuade the customer toward their next purchase.


3 Promotion Strategies to Drive Traffic

The most common types of promotions are challenges, bonuses and occasion-based rewards. Here’s a look at what they are and how c-stores can use them to drive traffic.

Reward programs need to be updated and refreshed from time to time to match a retailer’s current strategic focus.

The greatest revenue-generating potential a loyalty program can tap into is from a brand’s segment of customers who visit sometimes, but not always.

Club programs are a staple in the convenience-store industry-and its easy to see why.

The reasons behind having a reward program may be the same among all convenience stores, but not all reward programs are created equally

With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers.

Beyond simple segmentation, creating segments of like-minded lifestyles helps brands further deliver relevance and convenience to its customers.

Three elements that appeal to this young-adult demographic

How to engage with customers to build their interest and enlist new members

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