BrandInsight
FROM OUR PARTNER

Paytronix

Page 4
Technology/Services

5 Ways to Increase Your Store Traffic

Here are five ways that you can attract new visitors and generate more loyalty from your customers.

Technology/Services

3 Lessons from Coalition Loyalty Programs

Coalition loyalty programs have been suffering lately. Since their beginning, coalition programs set out to create a single loyalty program that connects multiple retailers and brands throughout vario...

Today, identifying and nurturing potential loyal customers is more important than ever, since shoppers have a seemingly endless array of options when it comes to their purchases.

With individual contact information coupled with a history of purchase behavior, retailers today are equipped with the intelligence they need to persuade the customer toward their next purchase.

The most common types of promotions are challenges, bonuses and occasion-based rewards. Here’s a look at what they are and how c-stores can use them to drive traffic.

Reward programs need to be updated and refreshed from time to time to match a retailer’s current strategic focus.

The greatest revenue-generating potential a loyalty program can tap into is from a brand’s segment of customers who visit sometimes, but not always.

Club programs are a staple in the convenience-store industry-and its easy to see why.

The reasons behind having a reward program may be the same among all convenience stores, but not all reward programs are created equally

With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers.

  • Page 4