BrandInsight
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Skupos

Skupos

Skupos is a helping bring data analytics solutions to all players of the convenience store industry. We record billions of transactions every year for forward-thinking stores, brands, and distribution partners around the country. We have developed data analytic tools for thousands of customers in thirty eight states across the country and continue to ensure insights are seamless from end-to-end in the convenience store industry.

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Technology/Services

New Product Introduction Expected to Return to Normal in Q3 2021

During 2020, consumer buying behavior shifted, with many shoppers gravitating more towards products they were already familiar with.

Beverages

How 5-Hour Energy Boosted Sales Through Skupos Initiative

Living Essentials, LLC (“LE”) faced an obstacle that many brands in the convenience-store space know all too well.

As shopping behaviors adopted during the pandemic persist in 2021, retailers have an opportunity to capture higher rings by promoting larger pack sizes, particularly in beverage categories.

But what makes the current retail opportunity different from pre-COVID is the market basket.

To capitalize on the advice for each archetype, take this short three question quiz to see what type of retailer you are.

To find out more, download the full case study here.

Identify when retailers should prepare for surges in customer purchases.