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Stuzo Breaks New Ground with Performance Guarantee: Q&A with CEO Gunter Pfau
Jim Bursch, vice chairman of convenience media and events at Winsight Media, sat down with Stuzo Founder and CEO, Gunter Pfau, to learn more about Stuzo’s new performance guarantee.
The battle for share of wallet is more fierce than ever and retailers are challenged to ensure loyalty programs are performing at a higher bar. What should you be measuring? How do you discover insights from your data? Why are certain KPIs more important than others? How do you set goals and align KPIs with targeted business outcomes? Stuzo will dive deep into these topics, providing a wealth of valuable insights.