Using Data to Drive Your Marketing
In today’s cluttered marketing landscape, marketers need a way to connect with their customers in a more targeted and personalized manner. The key to unlocking this potential is data. Data can provide insights into your customers to help your brand better market to each individual and maximize revenue.
In this webinar, we will discuss how to use customer data to improve campaign performance, send more meaningful and behavior-changing targeted messages, and nurture your customers into loyal, frequent visitors.
Join us to learn:
- How to leverage data to get the most out of vendor funding and club programs
- Using segmentation and targeting to provide more relevant value to customers, while at the same time improving ROI for your business.
- Utilizing data to nurture fresh customers as they join the program and reduce the impact of lapsing customers
- How targeted data-driven messaging and offers play a key role in driving pump only customers into the store