The State of Snacking 2020

Indulgence is Paramount

Aug. 27, 2020

The coronavirus put an added emphasis on health. But despite consumers moving toward better-for-you snacks in recent years, indulgence remains a key driver in the salty-snack market

By Hannah Hammond on Aug. 27, 2020

Snack trends walk the fine line between indulgence and health amid COVID-19

The State of Snacking 2020

Indulgent Examples

Aug. 27, 2020

Dunkaroos from General Mills. General Mills launched Dunkaroos this spring, bringing back the cookie and icing combo popular in the ’90s to c-stores

The State of Snacking 2020

Flavor Experimentation

Aug. 27, 2020

Consumers are looking for snacks that are bolder, spicier, unique and have unexpected flavor combinations and global flavors

The State of Snacking 2020

Flavorful Examples

Aug. 27, 2020

General Mills has expanded the flavor profile of its Chex Mix Max’d line of snacks. In addition to Spicy Dill and Buffalo Ranch,

The State of Snacking 2020

Healthier Profiles

Aug. 27, 2020

Healthier profiles are becoming table stakes in the snacking game, according to Packaged Facts.

The State of Snacking 2020

Healthier Examples

Aug. 27, 2020

Perfetti Van Melle’s Fruit-tella Soft Gummies are soft, chewy candy that will ship this fall. They’re made with fruit puree as the first ingredient

The State of Snacking 2020

Shape, Form & Texture

Aug. 27, 2020

New shapes and textures—including more puffed and extruded; super crunchy; ultra-light; and dual-textured snacks

The State of Snacking 2020

Shape & Form Examples

Aug. 27, 2020

Premier Protein’s Crunchy Nut Bars are packed with 12 grams of protein, 6 to 7 grams of fiber and 4 grams of sugar.

The State of Snacking 2020

Packaging Innovation

Aug. 27, 2020

Large pack size is a trend Smartt has seen come out of the COVID-19 crisis.

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The State of Snacking 2020

Indulgence is Paramount