New shapes and textures—including more puffed and extruded; super crunchy; ultra-light; and dual-textured snacks—are other forms of snack variety consumers are looking for, according to Packaged Facts.

“New flavor, bases and textures are a huge part of our 2020 product innovation,” says Nick Stiritz, director of marketing with Emeryville, Calif.-based Premier Nutrition.

Premier Protein recently launched its Crunchy Nut Bars, which add a nutty crunch to a traditionally soft bar.
Frito-Lay introduced a new flavor of Poppables this year: Sea Salt & Vinegar. The crispy potato puffs give a spin to the texture and shape of traditional potato chips.