The State of Snacking 2023
The State of Snacking 2023
What snackers want ... and how to sell what they don't know they need
The State of Snacking 2023
Product Trends
“We’re looking into 2023 and new and creative ways to drive sales,” says Charlie Iszard, center store manager for CrossAmerica Partners LP, Allentown, Pennsylvania. “We’re working on optimizing a lot more of our endcaps to be more and more impulse with the bestsellers. We’re trying to continually figure out how to optimize our promotions. The question is: How deep of a discount do you have to do to make the offer work? We’re experimenting as we speak.”