The State of Snacking 2023

“We’re looking into 2023 and new and creative ways to drive sales,” says Charlie Iszard, center store manager for CrossAmerica Partners LP, Allentown, Pennsylvania. “We’re working on optimizing a lot more of our endcaps to be more and more impulse with the bestsellers. We’re trying to continually figure out how to optimize our promotions. The question is: How deep of a discount do you have to do to make the offer work? We’re experimenting as we speak.”

Food and drink make up more than 90% of checkout area purchases, and alongside beverages and candy, snacks are a top category in the space, so optimizing queues is key, says The Hershey Co.