The State of Snacking 2024

The State of Snacking 2024

The State of Snacking 2024

The definition of snacking is evolving. Manufacturers and retailers adapting to the changing trends, but it’s no small task as the snack landscape changes. Energy drinks and coffee are now “snacks...

The State of Snacking 2024

Snack Purchases Drop

In 2023, 51% of customers who entered a c-store bought a snack from the center-store. In 2021, the number stood at 55%, according to Gary Evans, category manager, confection and alternative snacks for...

The lack of real innovation has stalled growth expectations. The broad snack category index is a mixed bag, depending on sector, according to Chicago-based Circana. Salty snacks, snack nuts, gum, c...

While 84% of snack categories have improved their on-shelf availability rates, certain categories have exhibited mixed results, according to Circana. This “underscores the need for continuous monitor...

Whatever the trend, retailers, wholesale partners and suppliers are tasked with resonating with consumers. Compelling messaging—be it on-package, via social media, traditional media or deployment of m...

Products

To push the envelope further on achieving dollar and unit objectives, “brand balance” is shaping up nicely, to an extent where both large and smaller snack brands are making equal impressions on consu...