West Des Moines, Iowa-based Kum & Go began bringing this Leadership in Energy and Environmental Design (LEED)-certified prototype convenience store to Missouri and other markets in late 2016. At 6,200 square feet, the stores are almost 1,200 square feet larger than the chain’s previous 5K design.
The store calls attention to the company’s brand color, red, which is accented on the ceiling, at the pump and in the architecture. The forecourt canopy is integrated more fully with the overall design elements, and the forecourt monument sign helps build awareness of Kum & Go’s fresh-food program.
Inside, the chain amped up its food program to offer fresh-made food, including salads and pizza. Made-to-order sandwiches and cafe-like pastries are also part of the mix.
The stores include seating inside and patio seating outside, with ceiling heaters for comfortable outdoor use down to 40 degrees Fahrenheit.
What the Experts Say
I have always been a fan of Kum & Go stores for a number of reasons: Their groundbreaking LEED design, their outstanding execution of programs on all levels and their willingness to try new things to name a few. Functionally, they have always been awesome. However, the look of the stores has never wowed me … until now. The generic looks of the past have been warmed up with new ceiling treatments, tiles, wood tones and graphics that are understated and classy with a bit of whimsy. The naming of the GO Fresh Market and the ceiling “&” logo draw your eyes to new opportunities of deliciousness. Even the exterior has a fresh look and feel. Especially on the Go Fresh Market side. Well done! —Mike Lawshe, president and CEO, Paragon Solutions