Long hailed for cutting-edge technology and a pioneering foodservice program, Rutter’s Farm Stores shook things up in 2016 with its biggest store yet: a 9,100-square-foot “monument to convenience” in York Springs, Pa.
The site pays tribute to the historical importance of nearby Gettysburg, Pa., by maintaining the c-store industry’s heritage of fast and friendly service while also giving tourists and travelers a needed break to rest, stretch, refuel and recharge. The site also includes about 2,000 square feet dedicated to professional driving accessories.
Some of the other unique features include:
- A robust food menu available through touchscreen kiosks.
- Touchscreen fountain units providing a broad variety of beverages.
- A broad coffee island with refrigerated cold wells stocked with an extensive line of Rutter’s milk and creamer options, syrups, condiments and toppings.
What the Experts Say
Rutter’s capitalized on its long history of retail success and combined that with inspirations from the grocery and restaurant industries to create an entirely new definition of convenience. There is a conscious effort to make the product the hero as colors and textures are offered in a minimalist approach. Clean lines, open ceilings, warm colors and great presentation are only broken up by a whimsical dining area with Japanese-style room dividers and other Asian accents. —Mike Lawshe, president and CEO, Paragon Solutions