PHILADELPHIA -- Most retail shoppers haven’t used a "buy online, pickup in-store" (BOPIS) service, but those who have are likely to make an additional purchase while picking up their package, according to a new study.
ChargeItSpot, a Philadelphia-based charging station provider, surveyed more than 2,000 shoppers across the country to gauge consumer behavior regarding BOPIS. Consumers of all ages are using the service, and each generation approaches it differently, the study found.
The report raises a few points that convenience-store operators may want to consider, especially with Wal-Mart and Amazon’s recent tech-focused moves into convenience retailing.
Here are three insights into what BOPIS services could mean for c-stores …