Plan ahead
Twice Daily, a 47-store chain based in Nashville, celebrated August’s solar eclipse with a viewing party at its Cadiz, Ky., store, which sat along the path of totality. Preparation began in late 2016, when Nashville-based Adventure Science Center approached the chain about distributing eclipse viewing glasses at all 47 stores, says Anessia Griffin, marketing manager for Tri Star Energy LLC, which operates Twice Daily. Griffin advertised the free glasses via social media, radio ads and video at the pumps.
The good news: With reports of bogus viewing glasses running rampant, Twice Daily ran out of its certified glasses much faster than anticipated. The bad news: Attendance at the viewing party was lower than expected.