Happier customers. More loyalty. Better sales. When you improve your convenience store’s performance, you see stronger results at every turn. Take your store to the next level—and stand out from the crowd—with these six tips for overall excellence.
1. Think outside the box
Innovative ideas lead to increased sales, engagement and so much more. Run new promotions during key times of the year (think: buy one, get one deals during the holidays, or at the turn of the seasons) and offer appealing price cuts on popular items. Offer in-store demos, or set up a tasting with a local supplier to entice customers to try a new product or product flavor.
2. Get to the point
You not only want to get your customers’ attention, but you also want to tempt them with more. According to NEFE, 80% of American adults say they’ve made impulse purchases in the past year. Appeal to those buyers with additional items that may pique their interest. Candy and magazines are easy go-tos, but there’s a variety of items that stand out. Rev up your customers with energy shots, keep them prepared on the road with phone chargers or give them a fond memory with local souvenirs.
3. Mix and mingle
The best way to get to know your customers is to really interact with them. Introduce yourself and strike up a conversation during checkout, and make yourself available to answer any questions or concerns. Get their likes and dislikes in person, over email or through an anonymous feedback survey, so you can spot where your strengths and areas for growth are.
4. Tech it out
Embracing technology gives you the edge. Set up a full-spectrum plan: everything from building a social media presence—which 74% of customers say they rely on to make purchases, according to Aabaco—to having the most up-to-date payment methods. This makes the buying experience faster and smoother, and it also gives customers the freedom and flexibility they’re looking for.
5. Stay loyal
With 81% of customers more likely to continue doing business with brands that offer them incentives, according to Bond Brand Loyalty, loyalty programs are a key way to build lasting relationships—and to boost sales. A simple coffee rewards system (buy nine coffees, get the 10th free) gets customers frequenting the store and can increase their standard purchase size. Personalized coupons via email or mobile technology offer a quick way to get a great deal. Holding special promotional events, and inviting regulars to attend, strengthens both loyalty and customer satisfaction.
6. Take stock
Knowing what sells—and what doesn’t—is essential. Keep an eye on trends in your store, and make sure your best-selling items are always well stocked. Get rid of items that never gain traction with customers, and listen to their recommendations about what they’re looking to purchase. Vary your variety every so often, but don’t be afraid to stick with staples that work.
With a little ingenuity, there’s a lot you can to do increase profits, process and customer satisfaction. When it comes to your tech-based solutions, GasBuddy Business Pages can provide a comprehensive plan integrating location marketing, coupon and loyalty programs and business reporting and insights to help you best improve your store performance. To learn more, contact us at www.gasbuddy.com/business.
This post is sponsored by GasBuddy