7-Eleven is partnering with retail media company Swiftly to roll out Swiftly’s Alcohol Cashback program across the convenience retailer’s U.S. network. The new offering is now live in more than 10,500 participating 7-Eleven and Speedway locations.
The program gives customers state-specific, real-time offers on beer, wine and spirits directly to consumers’ mobile devices. Shoppers can purchase qualifying products, scan their loyalty card or enter their phone number at checkout and receive near-instant cashback payouts via PayPal, Venmo or digital prepaid Visa.
As part of the nationwide rollout, 7-Eleven will support the offers with coordinated in-store signage and displays that reinforce the same savings message at the shelf.
“At 7-Eleven, we’re always looking for innovative ways to enhance the customer experience and deliver greater value to our customers,” said Yaqub Baiani, vice president of digital product management and design, 7-Eleven, Inc. “We’re excited to offer customers even more ways to save.”
By automating the complexities of state-by-state compliance and providing real-time campaign performance insights, Swiftly’s Alcohol Cashback program not only drives higher redemption rates but also empowers brands to reach consumers at the moment of purchase, Swiftly said.
“For retailers, this means stronger loyalty and incremental sales; for brands, it delivers a scalable, transparent channel to activate shoppers in one of the most highly regulated categories,” the retail media company said in a statement.
- 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, and Raise the Roost Chicken and Biscuits restaurant brands.
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