Technology/Services

7-Eleven Opens Evolution Store for Game Night

Retailer offering all-night gaming experience hosted by Dak Prescott
Photograph courtesy of 7-Eleven

IRVING, Texas 7-Eleven is giving two people an opportunity to book a private, once-in-a-lifetime stay at a new 7-Eleven Evolution store before it opens to the public.

The gaming experience with 7-Eleven will be hosted virtually by Dallas Cowboys quarterback Dak Prescott. The event goes live on Airbnb.com on Monday, Feb. 1, 2021. This opportunity is available to two people who are at least 18 and reside in Dallas County, Texas. Once a booking is approved, each stay costs $11 and gives gamers all-night access to the highly coveted PlayStation 5.

Each night, two gamers from the same household who booked the experience through Airbnb.com will enjoy a private gaming paradise in a 7-Eleven Evolution Store. The store will be completely transformed into a gaming palace, complete with:

  • A game pod featuring a big-screen TV, luxury loungers and DualSense controllers.
  • An exclusive one-hour Twitch streaming session with popular gamer and founder of world-renowned gaming organization FaZe Clan, FaZe Temperrr.
  • The PlayStation 5 console, along with accessories and games.
  • Access to 7-Eleven drinks and snacks in the 7-Eleven Evolution Store, including a Slurpee drink station, Laredo Taco Company tacos and more. The store is one of six across the nation and serves as an experiential testing ground.

"Everyone knows that the PlayStation 5 console launch has been one of the biggest headlines in the gaming world the past few months," said Marissa Jarratt, senior vice president and chief marketing officer for 7-Eleven. "The ultimate gamers' console warranted an experience just as exclusive in our newest 7-Eleven Evolution Store—our ultimate retail environment. We can't wait to immerse a few gamers in the limitless world of 7-Eleven."

7-Eleven is taking extra steps to protect its game-all-night guests during the pandemic. Sanitation measures include a team of certified biohazard professionals disinfecting the location prior to guest arrival, along with health screenings for guests, personal protective equipment (PPE) and hand sanitizer stations. House rules include mandatory masks when not eating or drinking and social distancing. All safety protocols will be supervised by a certified compliance officer. Guests must prove Dallas County residency and currently live in the same household to minimize risk.

Separate from the gaming experience described above, 7-Eleven and PlayStation are teaming up to offer the “Get What You Crave” promotion. All customers can participate in the promotion running at participating stores nationwide through Feb. 23. Collectible PlayStation 5 Slurpee cups, a Mountain Dew Slurpee flavor, gamer bundles and more can all can be delivered straight to customers' doors via 7Now, the 7-Eleven delivery app. 7Now orders will receive a PlayStation 5 collectible bag while supplies last, and every order with participating products will earn a chance to win a PlayStation 5 console and other prizes.

Now offered in approximately 1,300 cities, the 7Now delivery app gives more than 60 million households in the United States access to thousands of items. Products include fresh and hot foods, household items, groceries, pantry needs, over-the-counter medicine, snacks, sweet treats and more. 7Now orders are delivered in about 30 minutes, however, demand may impact delivery times. Customers can specify "contactless delivery" when ordering.

7-Eleven operates, franchises or licenses more than 71,800 stores in 17 countries, including approximately 12,000 in North America, with more than 9,350 in the United States. It is No. 1 on CSP’s 2020 Top 202 ranking of c-store chains by store count.

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