DALLAS & SAN FRANCISCO --7-Eleven Inc. has formed a partnership with Tapingo, a leading mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.
Starting Dec. 1, Tapingo users at or near the participating colleges in California, Arizona, Pennsylvania, Ohio and Maryland can have 7-Eleven products delivered from select, neighboring 7-Eleven stores.
Focusing on the college market, Tapingo has built strong relationships with more than 100 colleges that use Tapingo to enhance student life. By working closely with campuses that prioritize student engagement, Tapingo helps broaden the reach of campus dining services to satisfy the needs of students.
“We’ve seen a tremendous demand from students for late-night eats. Sometimes, you just need a Slurpee and a pizza at 1 a.m.,” said Jeff Hardy, Tapingo’s chief business officer. “Welcoming 7-Eleven to our rapidly growing partner ecosystem significantly increases our ability to provide students with what they want, when they want it. The 7-Eleven brand is synonymous with convenience, and that’s exactly what our community looks to us to provide.”
Tapingo users can browse the 7-Eleven aisles through the app and have their items delivered quickly and efficiently.
“Tapingo is the most affordable and convenient delivery service for colleges. Using the Club Tapingo feature, which also provides exclusive promotions and VIP treatment, Tapingo users pay a $2.99 delivery charge, but no additional service fees,” Hardy said.
“Tapingo users are largely college students who are digital natives. They are redefining convenience and accustomed to ordering what they want with a few taps on a computer or smart phone. Tapingo’s technology helps us build a relationship with this demographic,” said Raja Doddala, 7-Eleven vice president for innovation and ventures.
“7-Eleven products that particularly appeal to college-age consumers include whole pizzas, chicken wings and other hot foods, sandwiches that are made fresh and delivered daily. They also like ice cream, energy drinks and 7-Eleven’s own 7-Select-branded snacks because they are higher quality and lower priced than name-brand competitors,” he added.
The retailer already has delivery deals with DoorDash and Postmates in various markets.
Tapingo works with campus dining, foodservice companies and national brands to enhance the student experience by providing advanced, mobile food-ordering, pickup and delivery. It currently serves 46 markets from Alaska to Florida.
The implementation of Tapingo’s mobile commerce capabilities on college campuses gives consumers a better way to buy, while increasing throughput and driving the bottom line for operators. The company works closely with a broad range of campuses, foodservice industry leaders and national and regional brands. The Tapingo partner ecosystem includes such companies as Chipotle Mexican Grill, Taco Bueno, 7-Eleven Inc. and Aramark.
Since its founding in 2012, Tapingo has leveraged mobile technology to improve the buying experience and solve a key problem for students: lack of time. Using Tapingo’s mobile technology, users can browse menus, order and pay, then schedule pickup or have their order delivered. By providing a streamlined buying process that benefits both the students and the campuses, Tapingo drives habitual purchase and eliminates operational a commerce solution for the on-the-go on-demand generation.
Dallas-based 7‑Eleven operates, franchises or licenses approximately 10,700 7‑Eleven convenience stores in North America. Globally, there are more than 57,500 7‑Eleven c-stores in 17 countries.
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