7-Eleven has teamed up with digital promotions network Ibotta Inc. to serve as the retailer’s exclusive third-party provider of consumer packaged goods (CPG) digital coupons, excluding age-restricted items to the 7-Eleven, 7NOW and Speedway apps, the companies said in a statement Monday.
The partnership gives consumer brands a direct path to 7-Eleven and Speedway shoppers through the Ibotta Performance Network, with brands only paying when there is a verified sale of their product. CPGs can activate pay-for-performance offers inside 7-Eleven properties, reaching over 100 million loyalty members at more than 11,500 U.S. locations through the Ibotta Performance Network, the companies said.
- 7-Eleven is No. 1 on CSP’s 2026 Top 202 ranking of U.S. c-store chains by store count.
“At 7-Eleven, we are investing in the digital and physical infrastructure that makes every visit more valuable for our shoppers while driving volume for brands,” said Yaqub Baiani, chief product officer at 7-Eleven. “Joining with Ibotta gives CPG brands a leading performance-based solution inside one of the most powerful loyalty programs in convenience retail.”
Shoppers will be able to clip Ibotta-powered offers directly inside the 7-Eleven apps before purchasing in-store, at the pump or via delivery, with rewards deposited directly into their 7Rewards or Speedy Rewards loyalty accounts.
“7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume. We are excited to bring our leading digital offer content and best-in-class measurement capabilities to 7-Eleven Inc.,” said Bryan Leach, founder and CEO of Ibotta. “This partnership gives our customers the same performance accountability they have in grocery and delivery, now in one of the hardest-to-reach retail channels in the country.”
Irving, Texas-based 7-Eleven—known for its Slurpee, Big Bite and Big Gulp brands—operates, franchises or licenses more than 13,000 stores in the United States and Canada.
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