The Access Group, a business software company based in the United Kingdom, has entered into an agreement to acquire Paytronix, a provider of digital loyalty programs for restaurants and convenience stores.
Terms of the deal were not disclosed.
Loyalty programs have been one of the hottest trends in restaurants and convenience stores in recent years as brands look to drive customer frequency and get more data on their customers.
Access Group hopes to add further support to the Paytronix team, helping to accelerate its growth and expand its footprint, bringing high-quality products and a digital guest engagement platform to more clients worldwide, the company said.
The full Paytronix guest engagement platform includes numerous capabilities for online ordering, loyalty, omnichannel messaging, branded mobile apps, gift cards, third-party marketplace management and payments. Leveraging data from transactions and personalized customer accounts, Paytronix creates targeted marketing campaigns that motivate increased interaction and spending throughout the customer journey.
Paytronix will retain its name and plans to integrate its platform with a selection of Access products.
“By partnering with Paytronix, together we can achieve a broader footprint in the Americas and further strengthen our wider strategy to offer a comprehensive suite of unified technologies, that enhance the customer experience across hospitality and convenience-store businesses,” Access Hospitality’s managing director, Champa Magesh, said.
“This is the next step in our exciting U.S. story—doubling our team in North America to over 450 and giving us a broader reach into hospitality and retail businesses to help further our aim of offering the most comprehensive and adaptable platform to enhance guest experiences and profitability,” said Jonah Paransky, Access’s president of Americas, “Paytronix is a best-in-class software provider, helping restaurants and convenience stores engage their customers consistently.”
Founded in 2001 by executive chairman Andrew Robbins, Paytronix is based in Newton, Massachusetts. Its platform is deployed in more than 50,000 sites across 1,800 brands and has processed more than 40 billion consumer transactions. It has more than 500 partnerships including Google Pay, Apple Pay, Toast, Square, DoorDash, UberEats and many more. Their customers range from single operators to successful regional chains and large multi-unit enterprises like Panera, Qdoba, Nando’s and Five Guys.
Paytronix was purchased by Boston-based Great Hill Partners in 2017.
“We’ve had the privilege of working alongside Great Hill Partners to deliver our solutions and services to the innovative restaurant and convenience-store brands that we proudly call clients,” said Paytronix CEO, Jeff Hindman. “The acquisition by The Access Group is the beginning of another stage in our growth. … Joining a global force such as Access will further broaden the software solutions available to our current and future client base.”
The Access Group, Loughborough in the United Kingdom, delivers technology solutions to the hospitality sector across the United Kingdom, Europe and Asia-Pacific with a suite of products covering front-of-house and operations, including the ResDiary online reservations management system, Wireless Social guest wi-fi and QikServe digital order and pay capabilities. The company’s software solutions also cover human resources, payroll, learning, staff scheduling, procurement, EPoS, property management and accounting.
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