Technology/Services

Acosta Sales & Marketing to Acquire Sell-Thru Services' Convenience Division

Will provide Acosta with additional convenience channel expertise

JACKSONVILLE, Fla. -- Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has announced that it has signed a letter of intent to acquire the convenience store division of Sell-Thru Services Inc. (STS) a sales and marketing agency with expertise in the convenience channel headquartered in Austin, Texas.

Acosta Sales & Marketing to Acquire Sell-Thru Services' Convenience Division

This acquisition will provide Acosta with additional convenience channel expertise and knowledge as well as retail resources to enhance its reach and coverage.

STS is a national independently owned and operated company serving convenience stores and small outlet formats since 1987.

Since its founding, STS has focused on offering retail services, headquarters sales representation, information products and specialty services tailored to the unique characteristics of the small outlet channel. Over the last 24 years, STS has developed a proven model for driving retail sales growth that includes the collaboration of retail sales professionals, calling on more than 70,000 unique retail outlets and headquarter buying locations and using proprietary information systems.

"We are excited to add STS's powerful brands to our existing C-store client portfolio," said Acosta president and chief executive officer Robert Hill. "This acquisition enhances our c-store category leadership position in grocery, snacks, frozen foods, and beverages."

STS president and chief executive officer Chris Lusher and the senior management team will join Acosta after the acquisition closes in November.

With more than 80 years of experience, Acosta is the sales and marketing powerhouse behind more than a thousand of the biggest brands you see in stores every day. With approximately 20,000 associates in 65 locations throughout the United States and Canada, Jacksonville, Fla.-based Acosta provides a range of outsourced sales, marketing and retail merchandising services to effectively move products off shelves and into shoppers' baskets, ensuring that clients achieve their true sales potential.

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