Arko Corp. has introduced a redesigned version of its fas Rewards loyalty app featuring a streamlined interface for rewards, fuel discounts, offers and games.
Built to scale across Arko’s multi‑brand footprint, the company said the app makes it easier for customers to earn and redeem both fas Bucks and fuel cents-off rewards. The Richmond, Virginia-based c-store chain said the platform also provides a flexible digital foundation to support its long-term loyalty and engagement strategy.
“The launch of our new fas Rewards app represents a major step in how we’re continuing to innovate for our customers,” said Arie Kotler, chairman, president and CEO of Arko Corp., which owns GPM Investments.
The redesigned app also includes simplified enrollment, Arko said.
“Loyalty is at the center of how we serve our customers, and this new app strengthens that commitment,” said Michael Bloom, chief marketing and merchandising officer at Arko. “With personalized deals, easier access to savings and a more intuitive experience, we’re giving our fas Rewards members more ways to save every time they shop with us.”
The new layout includes geo-fenced food, alcohol and tobacco offers available at the store nearest to the user. The redesign also includes mobile payment functionality and live fuel prices at every Arko location. Fas Rewards members also can benefit from in‑app–exclusive offers and new gamification features that allow users to play in‑app games for chances to redeem items from a catalog of offers, the company said.
The redesigned app was built in partnership with Rovertown, Richmond Heights, Missouri.
- GPM Investments is No. 7 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count. Murphy USA is No. 4.
GPM Investments is a wholly owned subsidiary of Richmond, Virginia-based Arko Corp. It has more than 1,500 stores under more than 25 regional store brands, including fas mart, Li’l Cricket and Scotchman.
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