Technology/Services

Atlantis Fresh Market is adding Mashgin’s AI self-checkout

The convenience-store chain integrates computer vision-powered kiosks that eliminate barcode scanning, reducing checkout times while maintaining seamless payment and loyalty program functionality through Verifone Vista integration
Atlantis Fresh Market is adding Mashgin’s AI self-checkout technology.
Atlantis Fresh Market is adding Mashgin’s AI self-checkout technology. | Mashgin

Atlantis Fresh Market is adding Mashgin’s artificial intelligence (AI)-powered self-checkout technology. 

Mashgin’s AI kiosks reduce checkout times by visually identifying items placed on the kiosk and ringing them up instantly, eliminating the need for scanning barcodes, according to Mashgin, Palo Alto, California.

Utilizing Verifone’s Vista integration, a framework that allows external systems to securely process and fulfill customer transactions, Atlantis customers can purchase both fuel and retail items through Mashgin’s computer vision technology in more than 100 stores.

  • Atlantis Management Group is No. 69 on CSP’s 2025 Top 202 ranking of U.S. c-stores chains by store count.  

"We're focused on providing our customers with the best possible experience, and Mashgin's technology helps us do just that,” said Rick Rigby, chief technology officer at Atlantis Fresh Market. “We also appreciate the seamless interaction between Mashgin and Verifone that enables a consistent payment and loyalty experience with each of our major oil brands.”

Atlantis Fresh Market, which is owned by Atlantis Management Group and based in Mount Vernon, New York, can use its existing payment and loyalty programs.

“It’s been great working with the team at Atlantis and seeing them take full advantage of the suite of Mashgin options including connecting fuel, loyalty and cash recyclers,” said Jack Hogan, senior vice president of partnerships at Mashgin. “Atlantis has proven its ability to incorporate new technologies into their fantastic store experience, and their customers are seeing the benefits with faster transactions and short lines.”

Mashgin’s technology is utilized at more than 3,700 convenience stores, 170 professional stadiums and arenas, 100 hospitals and 50 airports.

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