BROOKLYN, N.Y. -- Bolla Oil is tackling high-end retail with high tech as it continues to develop a “luxurious” customer experience, opting for an NCR point-of-sale (POS) solution to manage site automation.
New Bolla locations will feature “elegant, full-service coffee bars, handcrafted custom sandwiches and spacious dining to create an upscale, dining experience,” according to Duluth, Ga.-based NCR.
Bolla will use NCR’s integrated POS solution to manage forecourt and in-store transactions and provide centralized, system management.
“Technology plays a critical role in helping us deliver the luxurious, overall experience our customers deserve,” said Harry Singh, president and CEO of Bolla Oil, Garden City, N.Y. “NCR’s solutions allow us to observe forecourt and in-store performance in real time and make faster analyses on key areas from fuel pricing to merchandise performance.”
Bolla operates convenience stores across New York City, Long Island and New Jersey markets.
To create an easier transition from the forecourt to the dining area, Bolla will rely on NCR’s kitchen production and customer self-service software. Customers will receive the benefit of controlling their order and transaction as they do at the pump, while the system will suggest upsells based on previous purchase behavior.
“By integrating all fuel and food options into a single NCR solution, Bolla can provide a top-level experience not only from the forecourt to inside the store, but also from location to location. This will help the team create brand consistency across their footprint, and customers will look forward to returning time and time again,” said Michael Bayer, president of NCR Retail.
The first Bolla Oil gourmet experience store opened in 2007 in Brooklyn, N.Y. Bolla now has 16 gourmet delis and plans to open six more sites in 2016 including four delis.
Bolla Oil Corp. has operations in wholesale-fuel distribution, construction, real estate and gas station and convenience stores. Beginning its operation in 1989, Bolla has grown to more than 100 locations and continues to focus on growth opportunities in all its primary businesses.
NCR is a global technology company that provides assisted- and self-service solutions and support services that address the needs of retail, financial, travel, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries.
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