Technology/Services

The Boonedock’s ‘Strikes Oil’ With New RocketFailover™ Service

Known for their convenient location and laid back atmosphere by locals and visitors alike, The Boonedock’s (Boonedock’s) convenience store and gas station serves around 500,000 customers every year. Nestled in Arnolds Park, Iowa the store sits on a bustling thoroughfare in the heart of a flourishing summer tourist destination. But even when summer ends, this convenience store doesn’t sleep. 

Boonedock’s

Joe Newlin, owner and operator of this location, knows how critical internet connectivity is to their business. Every day, staff processes credit card transactions for customers both at the pumps and the register. With frequent internet outages, Boonedock’s struggled to access critical business operations. Revenue and customer satisfaction were taking a hit, and that was when Boonedock’s reached out to RocketBroadband for a solution.

The challenge

Experiencing multiple ISP outages during peak business hours (some lasting as long as eight hours) posed a large challenge for Boonedock’s. “When these events took place and I was not at the store to assist, staff were incredibly stressed and got the brunt of the anger from disgruntled customers,” Newlin says. RocketBroadband’s engineers recognized that Newlin and the store needed a RocketFailover solution that would provide a seamless failover connection so that the store didn’t experience any interruption to their service.

The solution

RocketFailover Autopilot™ was the ideal choice for Boonedock’s. Autopilot is the simplest RocketFailover solution, capable of delivering a failover internet connection in seconds. Designed for small branch businesses or simple business operations, Autopilot is a high-performance solution that allowed Boonedock’s to implement an internet failover connection to keep business operations online without extensive IT knowledge. With seamless, automatic connectivity, Boonedock’s can keep their business online 24/7/365 without incident. Complete with connection alerts and iStatus® Connection Monitoring, Newlin can effortlessly monitor his store’s internet connection even if he is away from the store.

The implementation

Once the system was installed, the RocketFailover team continued to monitor the device to ensure that everything was running properly. Since implementing a secondary internet connection with RocketFailover, the store has run seamlessly with no service interruptions. “I cannot tell you an exact amount of dollars RocketFailover has saved me, but it is well into the thousands just in the past month,” Newlin says.

The results

Many of our RocketFailover partners agree that this service has helped save them thousands per month and has been a valuable addition to their business continuity plan. Newlin is no exception, saying that he was very impressed with the ease of installation, system success, and continued service provided has been unparalleled.

“When internet outages took place, the staff was incredibly stressed and got the brunt of the anger from disgruntled customers. I cannot tell you an exact amount of dollars RocketFailover has saved me, but it is well into the thousands just in the past month. Thank you RocketBroadband for the unsurpassed customer service and taking a personal interest in the success of my business.”

— Joe Newlin, Owner/Operator
The Boonedock’s

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This post is sponsored by RocketBroadband™

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