It’s the classic gameday conundrum: Nobody wants to watch the game without a cold beer or craveable snack in hand, yet devoted fans don’t want to miss a minute of the action while replenishing their supply of food and drinks.
That is, unless, retailers find a way to let shoppers have their cake (or nachos, or hot dogs) and eat it, too. This NFL season, retailers can boost gameday foodservice sales by broadcasting the game on in-store TV screens, offering football fans a way to pick up their favorite snacks and beverages while keeping an eye on the scoreboard.
Entertainment solutions spell gameday success
On an everyday basis, snacking and watching television go hand in hand. According to Technomic’s 2020 Snacking Occasion Consumer Trend Report, watching TV at home is far and away consumers’ No. 1 snacking occasion, with 65% of consumers saying they typically watch TV while snacking. And for major NFL gamedays, this number is likely even higher.
Even more, 35% of consumers say they choose c-store prepared foods for a snack at least occasionally—and on a gameday, the timesaving appeal of a trip to the c-store is likely greater than ever.
While many c-stores can provide consumers with the efficiency they’re looking for, broadcasting the game is a prime way for one retailer to set their store apart from the rest. The competitive advantage of playing the game in the store is clear: When given the chance to shop without missing an important play, any sports fan worth their salt will take it.
Plus, in-store entertainment can also encourage shoppers to linger as they watch the game. No longer rushing to get back home, shoppers may take more time to peruse c-store shelves and foodservice menus, potentially increasing basket size along the way.
And with DIRECTV’s NFL Sunday Ticket package, retailers can reap all the benefits of broadcasting the game in store without a hassle. DIRECTV’s world-class, industry leading sports entertainment solutions offer high-quality video, 99% reliability and the ability to create a brand standard at all locations nationwide.
DIRECTV for BUSINESS National Accounts entertainment packages are designed to support the unique demands of multi-location businesses. If you’re a Fortune 500 company, multi-unit operator, large footprint business or have more than 25 locations, then the DIRECTV National Accounts Program is perfect for you. Enjoy one-on-one service, exclusive sports coverage and the simplicity of having one provider for all your locations.
To learn more about how DIRECTV for BUSINESS can help boost sales on gameday and beyond, visit www.business.att.com/forbusiness/learn/enterprise.
This post is sponsored by DIRECTV FOR BUSINESS℠