Technology/Services

BP Hails Uber for New Delivery Partnership

Global deal will expand local arrangements, add thousands of sites in U.S., U.K., other countries
bp uber eats
Photograph courtesy of BP

LONDON — BP has joined Uber Technologies Inc. for a new global convenience delivery partnership. The deal will extend existing local arrangements in Australia, New Zealand, Poland, South Africa and the U.S. West Coast, adding areas in the eastern United States and the United Kingdom to the app-based service for the first time this year. The companies also plan to launch it in other European markets starting in 2023.

BP is the first convenience retailer to team up with Uber Eats on a global level and aims to have more than 3,000 retail locations available on the delivery platform over the next three years. With 20,500 BP retail sites worldwide, approximately 550 million customers live within 20 minutes of a BP location, it said.

“We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites,” said Emma Delaney, executive vice president customers and products for BP. “We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023.”

The partners will offer a range of convenience products, including fresh and prepared foods from select retail locations. BP sites offer products tailored to local markets that may include hot and cold drinks, food-for-now options as well as staple groceries, fresh produce and ready meals, wine, beer and flowers.

In the U.S., BP will make the offer available to bp’s network of independently owned retail locations. In the U.K., customers will be able to access Wild Bean Café and other branded food and products via Uber Eats, with the first 120 sites due live on the platform by the end of June.

BP will benefit from Uber’s global brand and operations footprint, technology for dispatching orders and more than 4.4 million drivers and couriers on the platform worldwide.

Uber Eats and BP will work to introduce delivery options on the BPme app powered by Uber Direct. This new offer will allow BP to directly connect its customers to delivery riders, making Uber Eats the trusted partner in fulfilling these orders. Since 2019, BP has seen a three-fold increase in users of the BPme app, it said, with 16 million active loyalty users worldwide.

“With more than 20,500 locations around the world, BP’s reach is enormous—making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivered to their doorsteps,” said Pierre Dimitri Gore-Coty, Uber’s senior vice president of global delivery.

BP and Uber already work together in mobility, with BP providing electric vehicle (EV) charging for Uber’s ride-hail drivers. The companies said they will explore other areas for cooperation in convenience, including opportunities to use low-carbon delivery methods to fulfill orders from BP sites.

Based in San Francisco, ride-hailing service Uber launched the Uber Eats online food ordering and delivery platform in 2014.

  • BP is No. 7 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

BP’s portfolio of U.S. brands services more than three million consumers daily. Its retail presence spans 7,300 sites in 35 states, including BP, ARCO, ampm, Amoco and Thorntons. It has different retail models across the country, ranging from company-owned retail stores, strategic partnerships, brand licensing, wholesale, business-to-business, dealer-owned and franchise-owned locations.

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