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Technology/Services

BP Launches New Consumer Loyalty Program

App aims to save fuel customers time and money at the pump
BP Loyalty program
Photograph courtesy of BP

CHICAGO — BP has unveiled a new consumer loyalty program, BPme Rewards, and rolled it out to participating BP and Amoco retail stations nationwide.

Via the BPme app, consumers are now able to complete their fueling transaction directly through a mobile device, so they can avoid swiping a credit card or using the PIN pad. The app also combines all fuel rewards into a single place to track, receive additional savings and automatically apply rewards to purchases.

“We know our consumers are busy, so we want to make fueling up as quick and easy as possible while continuing to provide great rewards that keep them coming back,” said Nicola Buck, head of marketing for BP. “BPme Rewards delivers on both of these promises—and is a cornerstone of BP’s strategy to connect seamlessly with today’s on-the-go consumers.”

BPme app users save 5 cents on every gallon each time they fill up at participating BP and Amoco stations during the first month of use. Those who spend $100 on fuel each calendar month will continue to automatically get 5 cents off every gallon with no gallon limitations. In addition, new bonuses and in-app promotions will give consumers the opportunity to save even more on their fuel purchases, the company said.

BP developed BPme Rewards to replace the BP Driver Rewards program, which ended Sept. 30, 2019. BPme is compatible with iPhones and Android phones and is available on the Apple App Store and Google Play Store.

Consumers who open a new BP Visa credit card or BP credit card and enroll in BPme Rewards will save 30 cents on every gallon purchased at participating BP and Amoco stations during the first 30 days from their account open date.

BP is a global energy producer with operations in nearly 80 countries with a global headquarters in London and North American headquarters in Warrenville, Ill.

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